WEBB Banks adds Flor de Caña rum to its beverage distribution network

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Nicaraguan rum specialist Flor de Caña has entered into a new partnership with wine and spirits distributor WEBB Banks.

The collaboration will see Flor de Caña rums featured in the Caribbean and select travel retail markets in the Americas, starting in January 2022.

Rodrigo Bazan, Global Travel Retail Director of Flor de Caña, said: “We are delighted to partner with a company like WEBB Banks, whose track record and in-depth knowledge of the region will help us present to new consumers our wonderful portfolio of sustainable products. made, premium rums.

WEBB Banks CEO Andy Consuegra added: “It is a privilege to collaborate with Flor de Caña and welcome their distinct line of Fair Trade Certified rums into the finely organized WEBB Banks portfolio.

“We admire the way Flor de Caña continually strives to create a high quality product while fully committing to having a positive social and environmental impact. WEBB Banks is proud to promote its naturally distilled rum philosophy and we will be dedicated to driving the growth of Flor de Caña in the Caribbean through our extensive distribution network.

Flor de Caña’s history dates back to the 1870s when a young Italian adventurer Alfredo Francisco Pellas Canessa traveled to Nicaragua. He founded the Flor de Caña distillery, at the base of the San Cristóbal volcano – the tallest and most active volcano in the country – in 1890.

The rums of the single-family estate are naturally aged in bourbon barrels for up to 30 years, without sugar or artificial ingredients. Flor de Caña is the world’s first spirit certified carbon neutral and fair trade and uses 100% renewable energy to power its distillery.


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