Brave Good Kind Announces National Distribution of Tender Chicken Bars at Sprouts Farmers Market | Business


BOSTON–(BUSINESS WIRE)–February 28, 2022–

K2 Ventures, a Boston-based startup that launched a new snack brand called Brave Good Kind (BGK) last year, announced that its tender chicken bars will be distributed at more than 350 Sprouts Farmers Market locations nationwide. national from February.

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Brave Good Kind Tender Chicken Bars (Photo: Business Wire)

First launching online in Spring 2021, Brave Good Kind (BGK) is on a mission to reinvent healthy on-the-go snacks designed especially for women and kids. With mouth-watering flavors – Original, Teriyaki and Hot Honey – BGK Tender Chicken Bars are made with real, hearty ingredients like antibiotic-free chicken and spices. They are all natural, a good source of protein, gluten free and contain no MSG or added nitrates. BGK Tender Chicken Bars are deliciously tender and easy to eat, provide a better snacking experience, and are more filling than other standard snacks loaded with sugar and carbs. They’re great for on-the-go adventures like hiking, running, and road trips, but without the sugary energy spikes that come from guilt-inducing ingredients.

According to a recent IRI survey, meat snacks have seen steady growth over the past five years, with sales exceeding $3.5 billion, and the market is expected to reach $4.9 billion. dollars this year. Thanks to the growing popularity of high-protein diets, meat-based snacks are a high-performing segment within the savory snacks category, but over 90% of available options are beef-based. Not only is beef high in saturated fat, but it also has the highest carbon footprint of any food source. According to a study by Joseph Poore and Thomas Nemecek (2018), chicken produces 90% less carbon footprint than beef, making Brave Good Kind Tender Chicken Bars a conscious and eco-friendly choice.

“We are delighted to announce our national partnership with Sprouts Farmers Market (SFM). We share a common goal of serving health-conscious consumers with products that are better for them, good for them, and good for the world. We are excited to bring our tasty, all-natural BGK Tender Chicken Bars to consumers nationwide and bring a better snacking experience to the United States,” said Prabal Chaudhri, President and Founder of K2 Ventures. “Not only do our Chicken Chewy Bars provide consumers with a better choice of snacks to fuel them throughout the day, they are also the perfect portion control portion control snack. With 65% less fat than standard potato chips and 30-40% less sugar than standard granola bars, these are the perfect on-the-go snacks where every bite is filled with positivity.

BGK Tender Chicken Bars (0.8 oz per bar) contain 8g of protein, 4-5g of carbohydrates and less than 6g of sugar per bar. They will retail for $2.99, but as part of Sprouts’ introductory promotion, consumers will be able to purchase two Tender Chicken Bars for $4. Brave Good Kind Tender Chicken Bars and Bites are also available for purchase on Amazon and the Brave Good Kind website.

To learn more about Brave Good Kind, visit, or follow Brave Good Kind on Instagram ( @bravegoodkind ), Facebook ( @bravegoodkind ), Pinterest ( @bravegoodkind ), TikTok ( @bravegoodkind) and Twitter ( @bravegoodkind ). For all commercial enquiries, please contact

About K2 Ventures

K2 Ventures is a Boston-based startup that seeks to make protein and functional foods a cornerstone of everyone’s daily diet and inspire more people to eat healthy and live well.

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Taryn Beaufort

Rachel Kay Public Relations

(858) 922-1628



SOURCE: K2 Ventures

Copyright BusinessWire 2022.

PUBLISHED: 02/28/2022 08:39 / DISK: 02/28/2022 08:39

Copyright BusinessWire 2022.


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